Case Studies Idea Generation & Evaluation ______________________________________________________________________________________________________________________________________
Idea Generation for Cost Savings at a Fluid Technology and Equipment Solutions Company _______________________________________________________________________
Issue: In addition to developing new products and expanding existing services, the company wanted to capture a $25 million cost saving through processes that began with idea generation.
Solution:Sessions were facilitated with various company leaders to determine how costs could be reduced within 5 key areas (examples of which were labor intensive operations, unfunded capital needs of customers, and wasteful energy consumption). During the facilitated sessions, ideas were evaluated on the basis of: (a) the particular market segment in which savings could occur; (b) the specific problem being addressed; and (c) the unit within the company that would own and act upon viable ideas/solutions.
Result: After producing a wide range of ideas, using criteria such as: size (i.e., potential revenue), time horizon (within 5 years), and organizational fit (with regard to organic growth or strategic investment) participants voted on the most viable options. This activity laid the groundwork for prioritization and potential funding of 50-60 viable ideas. It also provided a strong foundation for actionable strategic planning initiatives.Ideas that met all criteria except for the established 5-year time frame were documented in a separate category for possible future consideration. _______________________________________________________________________
Idea Generation for Enhanced Functional Effectiveness at a High Tech Company _______________________________________________________________________
shared services HR function of a large, multinational company was
suffering from a credibility problem caused by overpricing and
inadequate internal consulting capability.
groups were facilitated to identify and prioritize current customer
needs and to generate ideas regarding how future needs might be
identified and met. Subsequent to idea generation, functional standards
were established through detailed service level agreements and internal
consulting capability was increased through restructuring and
redeployment.Web-based self service was also subsequently
introduced and process improvements were facilitated by
activities-based costing (ABC), automation, and centralization.
function improved its P & L and reduced operating costs by 50%; met
and exceeded its Balanced Scorecard goals; achieved significant
improvement in annual customer satisfaction ratings; and was able to
pass on cost savings to internal customers through reduced service fees. _______________________________________________________________________
Idea Generation During Operations Planning at a Healthcare System _______________________________________________________________________ Issue:
In order to meet the increased demands of numerous constituents
and those of a large-scale organizational change effort aimed at
consolidation, members of the senior leadership team at a large
healthcare organization needed to assimilate new leaders, clarify
roles, and quickly achieve alignment.
organization's Executive Leadership Team participated in an operations
planning facilitation that used idea generation to identify ways that
the organization could more effectively meet existing and new
customer/patient needs, thereby effectively competing in the local
market. Ongoing coaching
and team development services were provided, to reinforce the ideas
generated during planning and to ensure that they would be effectively
Clients were aided in constructing a comprehensive operating plan that
clearly defined roles and responsibilities and called for timelines and
other accountability mechanisms. During the 12-month period that followed the idea generation, coaching, and team
building initiatives, the majority of tasks outlined in the
operating plan were completed. At the same time, executive team
members maintained a consistent and well-coordinated response to ongoing
organizational challenges and, at the same time, achieved ambitious
financial goals in an uncertain economy. _______________________________________________________________________
To learn more about how we help individuals, teams, and organizations leverage creativity and idea generation for competitive advantage, read our Idea Generation and Evaluation brochure. __________________________________________________________________________________________
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