Orchestrating Sustainable Innovation: A Symphony in Sound Bytes* by Marilyn J. Blocker, MSM, MBA, Megan Mitchell, and
Andrea Zintz, Ph.D.
with an introduction by Frans van Houten, CEO and Chairman of Royal Philips _____________________________________________________________ Most people view innovation as one of the few sustainable strategies and differentiators in today's competitive markets, yet they often define it too narrowly, too broadly, or simply not well. Successful innovators view it as both an art and a science, carefully orchestrating it accordingly. This book describes over thirty enablers of innovation, in short and easy-to-read "sound byte" chapters with topics including Idea Generation, Execution, Risk/Portfolio Management, and more.
In this book, best-selling authors, CEOs, Chief Innovation Officers and other leaders, practitioners, and educators at Dartmouth, Yale, Wharton, and INSEAD. Leaders from innovation-leading organizations such as 3M, Alcoa, Disney, GE, Kimberly-Clark, Motorola, Sara Lee, GlaxoSmithKline, The Hershey Company, and Whirlpool share their perspectives as well as best practices and lessons learned. Also featured are innovation success stories from the public, private, and not-for-profit sectors to include the U.S. Coast Guard, Film Board of Canada, Girl Scouts of America, Communitech, and Merck Pharmaceuticals.
To see who's featured in this book, click here. Click here to learn more about some of the enablers needed to effectively orchestrate innovation. __________________________________________________________________________________________ *Orchestrating Sustainable Innovation: A Symphony in Sound Bytes. Copyright 2012, 2013, 2014, 2015, 2016, 2017 Marilyn Blocker. All rights reserved.